During spring 2018, we discovered the fantastic atmosphere in the world of golf.
Being able to make new relationships with interesting people, and entering fantastic landscapes breathing freshly, while practicing what you love the most is amazing. On top of this is of course the fact that golf is a really fun but challenging sport, both in terms of mindset, concentration practice and physical improvements.
But despite all the wonderful positivity that amazed us, Louise felt that there was something missing.
She couldn't get rid of the thoughts she had about the trends and society, that golf still is a sport highly dominated by men. She believes that the sport is in need of more women and communities for equals, and inspiring each other. To add to this she had some trouble getting a wardrobe of golf clothes she liked, the lack of supply for women was a fact.
Louise decided to start INDRA 2021. Our vision is to give all women the opportunity to feel stylish and comfortable on and off the golf course through a timeless and functional design.
We also made a conscious choice not to place our manufacturing in Asia like many others but instead focus on European companies and people.
Our suppliers provide us with innovative and sustainable fabrics produced in Italy, where only the best is good enough.
We want to be part of the sustainable, responsible, equal, and transparent golf industry. INDRA will focus on transparent communication on degradable or innovative materials. Social responsibility of slow fashion.
INDRA Golf will be able to control and create transparency throughout the product flow, thereby building good relationships with both suppliers and our customers. We use suppliers located in Europe. There is so much more to do, and this is only the beginning.
We are launching a collection where each garment (of course) are named after great female golf players that contributed to the sport, The idea was presented by a girl on our social media, who helped out when we asked our community to help out
We want to inspire not only by ourselves but by all the fantastic women that want to contribute to a better world and equal values, especially around the golf atmosphere.
What are your future plans for INDRA Sportswear?
To be able to support women all over the globe, supplying them with golf clothes made with passion. Creating a community where we can help out, express ourselves, sharing needs, ideas and creating bonds not only between us and our customers, but between them as well. A place for all equals, listening, sharing and working for them.